Eliminate the Fear of No One Buying Your Course with a Blueprint
One of the biggest fears that people have when it comes to launching an online course is the fear that no one will buy it.
I see so many people with great ideas, who never launch them because they are so afraid that they will put in huge amounts of work only for no one to actually buy their product.
But what is the reason behind these fears?
More often than not, it’s because you haven’t followed a blueprint or roadmap to test your course before your launch.
So, how can you eliminate this fear? The answer is simple! You follow a launch blueprint that outlines the step-by-step process of going from idea, right through to launch. Here are the tried and tested steps I take my clients and students through.
1. Course outcome/validation phase
The first step in this blueprint is to ensure that your course has a very specific outcome. If your course doesn’t have a specific outcome or solves a specific problem, it will be hard to sell to your audience.
Before anyone makes a purchase they want to know that the course they are going to invest their time and money into, will solve the problem that they have. The harsh reality of online courses is that, if your audience don’t know if your course is the right fit for them, there are plenty of other options out there for them.
So, make sure your course has a clear outcome and ensure that you communicate the outcome to your audience.
Following on from this, it’s important to have proof of the results and transformation that you are offering. This could be in yourself or from your students and clients. People will be much more willing to invest in your course if they can see the results that others have achieved from it.
Another element to this phase is validation. In this phase, you need to head out online and look at what your competitors are doing and what they are successfully doing. You want to make sure that the problem your course is solving, is actually a problem that people have and are searching for a solution online.
In this initial phase of the blueprint, it’s important to do your market research. Reach out to people who are already in your audience or those who you think might be interested in your course idea and ask them if it’s something they would consider purchasing. At this point you are not trying to sell to them, you are just validating your idea.
2. MVP (Minimum Viable Product) Phase
This is the phase where you start building your minimum viable product. You aren’t building out your full course at this stage because you still not a certainty.
Build around 20% of your product or course – this is usually 1 or 2 modules, as well as your landing page and a lead magnet that leads people to your course. You could also have a webinar that funnels people towards your course.
As part of this phase you want to ensure that you have the minimum level of tech tools available. This would include tools and systems like LeadPages to create your landing pages, a checkout tool like PayPal or SendOwl and an email autoresponder service like ConvertKit.
You don’t need to invest huge amounts into your course right now, just ensure that you have the minimum viable product.
3. Beta launch/testing phase
The beta or testing phase is going to be your first small launch.
During this launch, you to promote your course or product as far and as wide as you can.
Try to do this 14 days ahead and run a free webinar or challenge. At the end of the webinar or challenge, tell people that your product or course is for sale.
It is totally okay to tell people that this is the first time you are launching that product or course and that, because of this they can have a discounted rate OR that they can help you develop the course as you go.
4. Live launch phase
After you’ve run your beta launch, you will have made a couple of sales.
If you have put in the work in the previous phases you will have started to grow your email list through your lead magnets of people who are interested in your product or course.
You will have gained feedback from your beta testing phase and started to make tweaks to your product or course. It’s also key to your launch success to gather testimonials from your beta testers too.
So now you are ready to launch. Ideally, you will have at least 1,000 people on your email list but, generally speaking, the more the better!
I recommend having a 60-day launch phase. Throughout this time you will continue to grow your email list and drop hints about your upcoming course release. The key to this phase is sharing value with your audience. Share snippets of your course so that they know what they are getting but don’t share so much that they don’t need your course!
5. Sales phase
The next stage is the sales phase, or sales week. This will be 5 days of you actually selling your course or product.
6. Post-launch: Review & production phase
This is the phase where you finally build out your full course.
Until now, you have only had the 20% that you created earlier in the process.
Now that you’ve tested your product, got feedback on it and earned some money from your beta launch, it’s time to invest money in building out your course.
In this phase you can start investing in support such as hiring a graphic designer, a VA and a marketing team.
7. Re-launch or evergreen phase
Finally, it’s time to re-launch your course and, if you want to, create an evergreen sales funnel for it.
Run this entire process again and again and again as many times as you want! You have a polished process to follow each time.
Want to ACTUALLY take a step towards launching your course? Join us in the Accelerator program for all of the strategies!
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