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Landing Page Builder
LeadPages is an easy online tool that you can use to collect email subscribers and share your freebies. That is the main function of LeadPages, and they provide tons of templates that you can use for lead magnets, websites, webinars, and landing pages in order to grow your email list. LeadPages also has templates for things like sales pages — it’s a very robust tool! I literally use it everyday.
Use my link to get FREE access for 60 days.
WordPress Builder / Theme
ConvertKit is a powerful email service provider that delivers automation capabilities without the steep price. Collect leads, send out email broadcasts, connect with your community and allow your business to flourish with email marketing. We use this in our business and love how easy it is to use and affordable to scale.
Stock Photographs and Images
Styled Stock Society
Your brand is important and visual branding is a huge part of how you represent yourself online to your potential clients and you ALWAYS need new stock images. Styled Stock Society is a stock image membership site with feminine photographs. You can log in any time and download an unlimited amount of photographs and it has a variety of membership options to suit any budget.
Creative Market is an online marketplace for community-generated design assets. It sells graphics, WordPress themes, stock photography, and other digital goods perfect for you if you are building a website and need templates or if you want a set of photographs which all work together on social media. I used Creative Market to buy images in bulk and create unified Instagram feeds.
Social Media Management
Tailwind is a Pinterest scheduler and analytics tool. It was one of the first investments I made in my business and so far, one of the best! I attribute 60% of my blog traffic to Tailwind. The Tribes feature alone helped my traffic explode when my blog was brand-spanking new. It can also be used for Facebook and Instagram - but I use this 100% for my Pinterest account management.
Easy Graphic Design
Canva is the best and easiest tool to design anything and publish anywhere yourself. With Canva, you can easily create beautiful documents & designs for any occasion and purpose without making use of a graphic designer. Canva also makes it easy for you to access millions of stock images, illustrations, icons and fonts - I love this and my team still use this in the business daily.
Website Hosting Companies
Xneelo (South Africa & Germany)
Xneelo (formerly Hertzner SA) is the most reliable, high performance hosting partner for your online business in South Africa. It has a stable network and round-the-clock support from their technical consultants to ensure that your website stays up, stays fast and stays supported. I host one of my 3 domains with Xneelo and love their fantastic customer support and reliability.
SiteGround (rest of the world)
I love SiteGround for it's affordability - it is the most affordable, robust, and user-friendly web hosting provider I have ever used. If you want outstanding support and reliable hosting check out SiteGround. I purchased the 3 year GoGeek package which ended up a steal in terms of costs.
Audience Survey Tools
Google Forms is a free tool which helps you to create custom forms for surveys and questionnaires at no extra cost. You can gather everything in a spreadsheet and analyse data directly in Google Sheets. We love the fact that it's free and still use this to survey our audience and students!
Secure Password Management
LastPass is a free password manager tool that stores encrypted passwords online. The free version of LastPass comes with a web interface, but also includes plugins for various web browsers and apps for many smartphones. We use this in our business to share passwords with team members. It's a free tool - so definitely worth checking out!
Online Cloud Storage
Dropbox is a personal cloud storage service (sometimes referred to as an online backup service) that we use for file sharing and collaboration. I have used Dropbox to save backups of my images and computer files for years and love the fact that it offers smart sync which means large files are not stored on your computer.
Spreadsheet & Database Tool
Acuity Scheduling is easy-to-use and user friendly scheduling solution which we use for scheduling and real-time availability. This tool has saved us from many of the headaches and mix-ups related to manual scheduling! Its powerful calendar coordination features automatically notifies when an appointment is booked, and allows checking schedules from mobile devices. It supports Google Calendar, iCalendar, Outlook and Office 365.
Digital Course Platforms
LifterLMS is a powerful WordPress LMS plugin that makes it easy to create, sell, and protect engaging online courses and training based membership websites. LifterLMS works with any well-coded WordPress theme and all the popular WordPress page builders like Beaver Builder. We use LifterLMS to build the Transformation Lounge Membership portal.
YouTube Growth & Analytics
MorningFame is the ultimate tool for YouTubers looking to grow their YouTube channels. It integrates with YouTube analytics and from that data it provides actionable tips for maximising your YouTube growth. We use this in our business to track our YouTube analytics. Use this link for 1 month free access to the tool.
Trello is a collaboration tool that organises your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process. It's like a white board, filled with lists of sticky notes, with each note as a task for you and your team. We use this to manage various projects between various team members - my team can not live without it!
Mac : Ecamm Live
I use Ecamm Live for my Facebook and YouTube livestream videos. You can also record your screen or only your voice. It's Apple Mac software, so you will not be able to use this on Windows. It integrates with Skype, Facebook, YouTube and allows for text overlays and video intros - which is exactly what I use it for when I run online launches. You pay a one-off purchase fee which makes it extremely affordable.
You can try it out for 14 days for free with my link.
Video recording Software
Free for Mac: QuickTime
I love using the free software which comes with my Apple Macbook - in this case, QuickTime. What makes QuickTime amazing, is the fact that you can record your screen, voice or video and also share your iPhone or iPad screen on your desktop - which is what I use it for. No need to download this as it comes with your Apple Macbook.
Video editing Software
Shopping Cart Tools
SendOwl (rest of the world)
SendOwl is an online checkout and payment platform where you can easily and inexpensively create a storefront and start selling digital products and services. SendOwl enables a rapid launch process, making it as close to “one click” as you can get. This is the checkout tool I use for my The Marketing & Content Academy and Launch Accelerator programs.
COURSE RECORDING TOOLS
Affordable microphone: Boya Lavalier
BOYA Lavalier is an affordable microphone, perfect for taking out and about and recording your YouTube or course creation videos. The lavalier microphone has an integrated 6-meter (20”) cable with 3.5mm 4-pole gold plug, and can connect directly to Smartphones and most of cameras. I love this microphone for recording most of my videos and it's super affordable too!
More expensive microphone: Blue Yeti
I love my ice white Blue Yeti microphone! The sound quality is amazing - you can definitely tell the difference, especially after using iPhone headphones for the past few years. It looks beautiful on my desk and what I love about the sound it that it sounds slightly muted - it does not pick up the echo in the room where I usually record my videos and course materials. If you can afford this - try it out! It can not be used when travelling, but is great for using on a daily basis.
Neewer Portable LED Light
I purchased two of these Neewer Portable LED lights lights while I was still a photographer and used this to add some light in dark rooms and spaces. It's perfect to take along with you when you have to create high-quality video whilst travelling - the only thing to take into account is that you will need light stands and a charger or batteries to keep these going. I used these for quite some time before upgrading to my light kits below.
18-inch Ring Light with Stand
I highly recommend this light if you plan to create online videos. Lighting is one of the most important quality-improvement tweaks you can make. I use this Neewer Ring Light to improve lighting on my face when doing student calls or videos. I love the fact that it can stand on my desk and also the fact I can dim the light when needed. I use it with my Macbook and iPhone - it's affordable and a recommended piece of kit when building an online business.
Neewer 2-Pack 660 LED Video Light Kit with 2 x Stainless Steel Light Stands
I still use these 2 Neewer Studio lights to fill my background and light a dark room. This kit is robust and comes with 2 dimmable lights with barn doors as well as stainless steel stands. The stands and carrying cases are included and a cable. You can regulate both the white and the yellow LEDs and the flaps on the sides.