Business Owners: You Need These Social Media Posts in 2019
So, you started a successful business…yay!
You checked off all the boxes, have everything under control, and you’re ready for your products to start flying off the shelves.
There’s only one problem: You haven’t built a strong foundation of posts on your social media platform.
What’s wrong with that, you ask?
Simply put, social media is a powerhouse that will directly impact your business sales and traffic.
How do you know where to start? What’s a hashtag? Keep reading…
I want to help you take the steps to get started in building out your social media content and give you some awesome ideas for 2019 content.
Getting Started with Your Social Media Posts
The most important thing to remember when you’re trying to plan out your social media posts is that having a strategy in place is crucial.
Waiting to curate a unique post each day will not only take more time and energy, it takes away the opportunity to develop a unique method of posting that will keep your audience engaged and entertained.
An awesome place to get started is by downloading my FREE 2019 content calendar (get it asap!).
This calendar contains 12 months of daily social media prompts that you can use to help build and promote your brand, as well as connect with your audience.
This will be an excellent skeleton of posting ideas you can follow to create posts and know what might work better with your audience.
It will take some trial and error to see what type of content your audience enjoys, but the only way to know is to get started by applying these 8 tips:
Think about the hallmark holidays.
Hallmark holidays are basically anything from national holidays to silly days like “National Pasta Day.” Of course, you don’t want to go overboard with posting days like this all the time, but they can be fun to throw in every few weeks or so.
These posts are a great way to get creative by finding a unique image or asking your audience a question that will get them engaged with the post.
An example of engagement that could come from this type of post is as follows:
- A restaurant uses “National Pasta Day” to promote their half-priced pasta dishes on Tuesdays.
- A follower on Instagram sees the post, tags her BFF Jill, and says “Let’s go!”
- Jill comments back agreeing to try the restaurant and they go to the restaurant for dinner that night.
- Following dinner, Jill enjoys the dishes she tried so much that she follows the Instagram page.
Sure, not every post may directly lead customers to purchase an item that day or that week, but at least you’re engaging customers in a positive way.
2. Think about the platform you’re using.
You don’t necessarily need to have a presence on every social media platform under the sun, but if you’re going to stick to one or two – make sure you master them.
You also don’t need to think about having a million followers overnight because if your goal is to grow your platform naturally, it’s going to take time to achieve organic growth.
The more you practice at it, the more natural it will become.
At the very least, it’s important to know the primary purpose of that platform and what the audience is there to do or see.
Instagram is known for its beautiful images, which means it’s important to share photos that are edited well and will catch the user’s eye when they’re scrolling through their feed.
Twitter, on the other hand, is not so much photo-based, but rather a witty timeline filled with catchy re-tweetable bits of knowledge.
Facebook allows for more long-form posts and images and posts are more likely to be shared on this platform, which means that word of mouth is more feasible here.
Each platform also has its own searchable content, whether it’s through hashtags or locations and this is where you can join the party and become a part of the topics users are searching for in social media posts.
My content calendar can help you figure out how to space out the types of posts you are creating, as well, by showing you examples of which days to correspond to which posts.
3. Remember to add value.
No matter what content you are looking to share with your audience, remember to add value to your audience’s lives by sharing recommendations, tools, or other tidbits that will stick with them.
You likely created your business because you saw a need and your product or service fills it, but it’s important to remember that people want to feel like they are seeing a person behind a brand.
By showing your sense of humour and individuality, or whatever it is that makes you unique, your audience will feel more connected to you. In turn, they will want to buy what you’re selling because they trust you.
You would never recommend a product to your friend if it didn’t work, right? So, think about that when you’re curating content to share with your audience.
If you stand behind your brand and what you have to offer, as well as genuinely connect with your audience, they will see the value in that.
4. Don’t be afraid to promote yourself.
Show your audience what you’re working with. You’ve worked hard for your business and you want to make sure your audience knows what you have to offer.
The important thing is to show them how you can help them. Maybe you’re offering different types of workout programs, so you can let your audience know what types of plans you offer and how much they cost.
If you’re hosting a special offer or a giveaway, make sure you communicate that to your audience and encourage them to get involved.
A great way to host giveaways or specials is to encourage your audience to tag a friend on your post, “like a post”, or share your post.
You could also offer referral specials when people refer a friend to buy your product or service.
This helps to build your audience, while also keeping your existing audience engaged.
This can be especially beneficial if you host frequent giveaways of this nature because your audience will want to stay tuned.
Another important aspect of promoting yourself is giving your audience an inside look at your business and how it runs.
If you’re creating swatches or boxing merchandise, post a photo and show them what that part of your business looks like.
This will help them to feel more connected to you and like they are getting to see a behind the scenes aspect of your business.
5. Listen to your customers.
Along with building your social media content and curating excellent posts comes staying engaged with your customers.
It will quickly rub your customers the wrong way if you never respond to anyone on your page and seem to only post self-promoting content.
It is vital to listen to what your customers are telling you because you will often find that your audience will provide feedback and suggestions to you on your social media platforms.
You should also openly ask for feedback and learn more about what your audience is hoping to receive from your social media posts and business.
For instance, you could post a poll asking your audience what type of products they would like to see, what colours or styles they would like, or any other customisations that are within your wheelhouse.
After all, these are the people who are going to be purchasing your products, so why not ask them what they would like to see?
6. Ask questions.
Asking questions of your audience is an awesome way to get people thinking and to get them engaged.
So many businesses focus so much on selling their products and promoting their brand that they forget to connect with the audience through conversation.
Don’t be one of them. Some examples of questions you could ask are: Who inspires you? What is your favourite holiday? What is your “why”?
These are just a few questions you could consider incorporating into your posting strategy, and luckily, we have tons more you can reference on our free 2019 content calendar.
7. Quotes make for excellent sharable content.
As a business owner, you know that motivation can sometimes be hard to come by and that it ebbs and flows as does everything in life.
That’s likely why people love a good motivational quote, especially on Instagram. The best way to ensure people will see and share the quote is to embed it on an image or use text only on a colourful background.
You could easily incorporate a motivational quote each week and you could even incorporate a hashtag along with the quote, such as #motivationmonday.
This will ensure you are popping up on a searchable hashtag, as well as showing your audience that if they enjoy this type of content, they can expect it on a consistent basis.
We’ve got an awesome collection of quotes you can utilise within your content on our free content calendar, but there are tons of others you can find that will help you connect with your audience.
8. Put it all together.
It might seem overwhelming when you’re thinking about having to incorporate some of the above tactics, but it comes down to staying organised.
Whether you are starting out with our content calendar or planning out your own schedule, we highly recommend keeping your posting schedule organised.
If you work better on the computer, plan out your posting schedule with an Excel document or Word document.
If you like to see things on paper, print out a calendar online and plan out your posts that way.
You can take it a week at time or a month at a time, but having your posts planned out will save you the stress of frantically trying to come up with a clever post at a moment’s notice.
We’d also recommend using a tool such as SmarterQueue, which allows you to schedule out social media posts in advance, so you can set it and forget it.
You can always adjust the schedule as necessary but having a solid plan in place will give you peace of mind.
Getting Through the Learning Curve
Social media keeps us all connected and in-the-know, which can seem scary, but it doesn’t have to be.
Now that you’ve got some of these tips and tricks under your belt, you can get started with a solid foundation for your social media posts and platforms then build from there.
We cannot stress enough how important it is to jump on the social media train because it will make a world of difference for your business and how much of a connection you can build with your audience.
Your social media presence will become your reputation and the image behind what you are selling. So if you don’t have a social media presence, that’s what people will remember and associate with your brand.
Boost Your Reputation on Social Media
By putting your reputation first and showing the people who support your business that you care, you will show them that they can trust what you have to say and the products you are putting forward.
The new “word of mouth” has recently turned into more of a sharing online tactic that you can leverage to bring your business and your brand to the next level.
Let’s make 2019 the year that you grow your social media platforms, engage with your audience, and connect with like-minded businesses who can become some great friends, as well. How do you plan to connect with your audience this year?
If you want a more personalised guidance on how to use social media and marketing to boost your brand, you can also check out the Marketing & Content Academy.